‘DRINK PINK’ THIS OCTOBER TO SUPPORT CHICAGO BREAST CANCER RESEARCH
VIRTUE CIDER CONTRIBUTING OCTOBER ROSÉ SALES TO LYNN SAGE FOUNDATION IN SUPPORT OF BREAST CANCER AWARENESS MONTH
September 30, 2019 - Fennville, MI - October is Breast Cancer Awareness Month and Virtue Cider, Michigan’s Craft Cidery, is contributing $1 from each sale of Rosé six packs to The Lynn Sage Foundation, a non-profit that directly funds up-and-coming cancer researchers in Chicago.
The “Drink Pink For A Good Cause” Rosé program invites people of legal drinking age to enjoy Rosé responsibly knowing that their purchase will directly support breast cancer researchers in Chicago.
Virtue Cider and The Lynn Sage Foundation share a similar mission about supporting local first. The Lynn Sage Foundation raises money to directly support innovative cancer researchers in Chicago. Virtue Cider uses heirloom apples grown in Southwest Michigan by buying directly from local farms in the region.
“The Lynn Sage Foundation is excited and honored to partner with Virtue Cider for Breast Cancer Awareness Month,” said Angie Fekrat, The Foundation’s executive director. “Whether it is breast cancer research or craft cider, our focused purpose and mission of investing locally makes us ideal partners.”
Rosé is available in six-pack cans and 12-pack cans throughout the Chicago market and other select cities, and the program will be running from Oct. 1 to Oct. 31, 2019.
About Virtue Cider:
Virtue Cider in Fennville, Michigan, makes craft cider using traditional techniques: making cider on a farm utilizing Michigan apples and aging the cider in barrels. Their ciders range from dry to sweet and show the complexity and nuance of the Southwest Michigan’s apples. Its founder, Gregory Hall, was former brewmaster at Goose Island Brewing Company, and he brings his barrel-aging expertise to cider. Virtue Cider is open all year long where you can sample cider in the Taproom, take some home from the Bottle Shop, tour the cider houses, or walk around the working farm.
About Lynn Sage Foundation:
The Lynn Sage Foundation believes innovative research is key to improving the lives of those diagnosed with breast cancer. The Foundation exclusively funds the Lynn Sage Scholars Program at Northwestern and Rush Universities in Chicago. The Lynn Sage Scholars Program provides seed funding to young doctors investigating novel approaches to the prevention and treatment of breast cancer. Sisters Laura & Halee Sage, established The Lynn Sage Foundation in honor of their mother who died from breast cancer at the young age of 39. To date, the Lynn Sage Scholars Program has invested over $1.7 million to improve outcomes for all men and women diagnosed with breast cancer.