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Chicago Tribune: Alcoholic Cider Sales Booming Across U.S.

Jul. 8, 2014     AUTHOR: Jessica Wohl     PUBLICATION: Chicago Tribune

Cider is typically served cold, but it is one hot drink.

The alcoholic drink, made from fermented apple juice, is staging what some consider to be a long overdue comeback in America, aided by the country’s top brewers launching ciders and armed with hefty marketing budgets.

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How About Them Apple Ciders

Jun. 30, 2014     AUTHOR: Joshua Bernstein     PUBLICATION: Culture

Few people understand the challenge of changing the public’s drinking preferences better than Greg Hall. Back in 1988, Hall’s father launched a little Chicago brewpub called Goose Island. Hall joined the company, rising through the ranks to brewmaster. The late ’80s and early ’90s were still an embryonic time for craft beer—there were no rules, only potential.

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Breakout Brands 2014: Virtue Cider

Jun. 4, 2014     AUTHOR: Andrew Kaplan     PUBLICATION: Beverage World Magazine

There’s a whole new crop of ciders that have been coming onto the market in recent years, but few like Virtue Cider’s. Founded in 2011 by former Goose Island brewmaster Greg Hall and his partner Steve Schmakel, Virtue has stuck to traditional cider making methods, and by traditional that means the way it’s been done for hundreds of years both in Europe and the U.S.

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The Amazing Ciderman

Apr. 28, 2014     AUTHOR: N/A    PUBLICATION: No Chefs Allowed / Heritage Radio Network

Megan and Tricia talk with the founder of Virtue Cider, Greg Hall. Brewmaster turned cider maker, Greg is producing hard cider in Hard cider at his farm in Michigan with cider making skills and techniques from countries like England, Ireland, and Spain. He talks about why he thinks hard cider hasn’t been well represented here…and how Virtue Cider is changing all that. Tricia and Megan are lucky enough to taste the Virtue Cider with Greg, and were surprised at the complex taste…and not so sweet cider. Definitely not what they were expecting.

Listen…

What’s New at Local Breweries This Spring

Feb. 1, 2014     AUTHOR: Meg Mathis     PUBLICATION: Michigan Avenue Magazine

And on the burgeoning cider front, Stephen Schmakel and former Goose Island brew master Gregory Hall of Virtue Cider have just released their latest installment, the Estate Series. A salute to local farmers, the Estate Series showcases fruit exclusive to regional growers including Nichols Farm & Orchard, a favorite of the Green City Market set.

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